Another PBL (Problem Based Learning), what? Yes, it is true. My class and I have been assigned a new PBL that includes setting up a book display that will draw kids attention in and persuade them to read books. My group consists of Landree, Annika, and myself, and we are setting up a book display persuading kids to read historical fiction.
The most important role I was given is Marketing Manager. I control or manage how we advertise the historical fiction books and how we get people to know about our book display. I was given this job due to the fact that my dad and mom both specialize in marketing, so I have a lot of background knowledge with marketing. Also, if my group were to ever need assistance, I could go to my parents for help.
During this PBL so far, I have learned many things about marketing and advertising books in the library. First of all, I learned that in your book display, you should include colorful and unique things. People, or kids, will be more attracted to displays that are colorful and creative. They like to see fun or interesting displays. I also learned that you need to put the book display next to the genre of book that you are advertising in the library. So, in my case, I would set up my book display in the Historical Fiction section. This allows people to grab the genre of book you are advertising off of the shelf right away, instead of looking for it.
So far, my group has come up with many unique ideas to include in our display. Our theme is more of an old fashioned or vintage look. This will represent the genre of Historical Fiction. My group is also going to include a giant book with butterflies flying out that are made of old newspaper. Doing this will attract people to our display. The words, “Historical Fiction” will be spelled out in wooden letters at the top of a poster board, telling people what our display is about. We will also include Historical Fiction book covers that say where you can find the book in the library. They will also show people a variety of Historical Fiction books that you can read.
As you can see, our Historical Fiction book display is coming along very well. I can’t wait until it is set up in the library!